The AVE is quick The Madrid-Seville AVE service is the quickest and most efficient way of getting between the two cities, making the journey in two-and-a-half hours.
The AVE is convenient Taking the AVE train makes the journey even quicker than flying, as the train avoids the fuss of checking in and getting to and from the airport. Spain's train stations are generally in the center of town, so once you're there, you really are there! More: AVE vs Flying Travel Time Comparison.
The speed and convenience of the AVE means some of Spain's more distant cities can be seen in a day trip from Madrid. You can even get to the beach and back in one day, as AVE were very keen to tell commuters last year (complementary beach head rests announced the fact on board in summer 2007. See below for details of Guided Tours by AVE.
The AVE is punctual The AVE train service has a 'commitment to punctuality': if your train arrives more than five minutes behind schedule, you get a complete refund of your ticket price. Not bad, eh? Sure beats flying!
The AVE is luxurious Big reclining seats, recent movies (in Spanish) and music (which you can listen to with the free headphones).
The AVE is expensive Unfortunately, all this comes at a price. The AVE cannot compete with the budget airlines for rock bottom prices, but it can't be beaten for convenience. However, if you are traveling at short notice, the train is cheaper than the plane. More: AVE vs Flying Price Comparison